So, how did Alex Kay get started on social media? According to his own account, Alex Kay began building his online presence around 5 years ago, when he first started posting on Instagram. At the time, he was working a 9-to-5 job in marketing, but he quickly realized that he had a passion for creating content and connecting with others online. He began experimenting with different types of content, from photography to video production, and slowly but surely, his following started to grow.

His retention editing—quick cuts, zoom-ins, and sudden audio changes—keeps viewers hooked until the last millisecond, a critical factor in TikTok’s "watch time" algorithm.

Clicking on unverified third-party links promising private or explicit imagery poses severe security threats to your device and personal data.

Creators often use public platforms to share highlight reels and updates, which serve as a gateway to more specialized content.

Providing a ready-to-sell business model. 2. "The Reseller's Playbook"