: Mapped the initial customer migration into digital ecosystems and basic data tracking.
Brands like Nike and Gucci are already experimenting with virtual stores and avatar customization, while virtual influencers—AI-generated personalities with dedicated fan bases—represent new forms of marketing engagement. Practical examples of immersive marketing include virtual reality experiences where companies let customers try on outfits or furnishings in virtual environments, AR apps that superimpose product details onto the real world, and interactive storytelling that lets consumers influence narrative outcomes. kotler marketing 6.0