The release of Anti was a pioneering moment in the exclusive-streaming era. It demonstrated how artists can use streaming platforms for direct-to-fan marketing, often providing early access or exclusive perks. While the "free download" was limited, its success paved the way for more experimental album releases in the years following.
In January 2016, Rihanna did something that shocked the music industry. She released her eighth studio album, Anti , for free. Through a massive partnership with Samsung and the streaming platform Tidal, millions of fans legally downloaded the album within hours. Rihanna Anti Album Free Download
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When Anti was released in January 2016, Rihanna did something unprecedented. In partnership with Samsung and the streaming service Tidal, she gifted the album to her fans for free. A limited number of download codes were made available via a "Tidal X Anti" promotion, allowing millions of fans to own a digital copy of the album at no cost. In January 2016, Rihanna did something that shocked