The Historical Shift: From Mass Broadcasting to Hyper-Personalization
The resurgence of audio media through podcasts and audiobooks highlights a growing demand for secondary-screen or screenless entertainment. Podcasts offer niche storytelling and deep-dive journalism, allowing audiences to integrate content consumption seamlessly into daily routines like commuting, exercising, or cooking. Cultural and Social Impact of Popular Media
: Short-form vertical video apps have turned passive consumers into active creators. The barrier to entry for content production is lower than ever, making viral trends a primary driver of mainstream pop culture.