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On social media, attention is the primary currency. Platforms maximize "time spent on app" to serve more advertisements. This economic reality rewards content that triggers strong emotional reactions, like outrage, awe, or humor. The rise of influencer marketing is a direct result of this model. Brands bypass traditional agencies to buy direct access to an influencer's loyal audience. The Creator Economy and User-Generated Content (UGC) The intimacy of modern content creation allows audiences

