Despite its dramatic storylines, the show's ratings have been a point of concern. At the time of the 400th episode, it was garnering a TRP of 1.3, which was considered low for a prime-time slot. This led to significant fan discourse about the direction of the plot and the treatment of the female protagonist, Parineet.

With the Gurinder chapter closed, Episode 400 sets the stage for a new arc. The precariously shown a new family member arriving from London—Rajeev’s estranged cousin, who appears to have a mysterious connection to Parineeti’s past. Additionally, the show’s producers have hinted at a leap forward in the story, focusing on the couple’s journey toward parenthood and a fresh business rivalry that will test their united front.