Since 2015, the dominance of a handful of “big‑tech” platforms (YouTube, TikTok, Instagram) has been challenged by emergent niche services that promise , creator‑first revenue models , and community‑centric discovery . YoungTube, launched in 2019, is emblematic of this shift: it operates on a viewer‑curated recommendation engine that surfaces content based on explicit user playlists rather than opaque engagement scores.