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Culturally, the brand has successfully shifted from being just a soft drink to a for the youth. By tackling the stigma of singlehood during Valentine's Day, Pepsi created a safe space for millions of followers to laugh at their "relationship status" and share a Pepsi about it. As industry experts note, by using a figure like Salman Khan—whose bachelorhood has been a public narrative for decades—the brand found a perfect vehicle for a message that feels both bold and comforting: it’s okay to be you, whether you are in love or in love with yourself.

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