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Rokeach reports experiments where a single 30-minute session produced measurable value and behavior shifts up to 3–5 months later.
Consider two of his terminal values:
You've provided a reference to a classic work in the field of psychology and social sciences: Rokeach reports experiments where a single 30-minute session
Unlike specific attitudes or habits, true values transcend specific objects, immediate situations, and isolated actions.
Rokeach also saw values as crucial that could provide insights into the quality of life in a society. He believed that by measuring the values of a population, one could understand its dominant concerns and priorities, and even predict societal-level trends. His most dramatic demonstration was a series of experiments in which he attempted to induce long-term value change in an entire small city in Washington state by providing residents with personalized computer feedback about their values. This demonstrated the potential for theory-driven interventions to produce real-world behavioral change. He believed that by measuring the values of
The survey comprises and 18 instrumental values . Rokeach derived these 36 items from an extensive review of the literature, cross‑cultural comparisons, and empirical refinement of much larger candidate lists. The terminal values, each accompanied by a brief descriptive phrase, are as follows:
The Architecture of Human Belief: A Review of Milton Rokeach’s The Nature of Human Values (1973) The survey comprises and 18 instrumental values
Rokeach famously wrote: “A value is a standard... It is a standard that guides and determines action, attitudes toward objects and situations, ideology, presentations of self to others, evaluations, judgments, justifications, comparisons of self with others, and attempts to influence others.”
