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The modern consumer is highly transactional. "Subscription hopping"—the practice of subscribing to a service to watch a specific show and canceling immediately after—presents a major financial threat to media companies. To combat this churn, platforms deploy a steady pipeline of exclusive content. By spacing out high-profile releases or locking long-term franchises behind walls, companies ensure that canceling a subscription means missing out on the cultural conversation. 3. Creating Intellectual Property Ecosystems

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