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By understanding the Indonesian entertainment industry and popular video trends, international companies can capitalize on the vast market opportunities and grow their presence in this dynamic and exciting market.
The success of local films is also reflected in the financial statements of major cinema chains. recorded revenues of Rp 1.1 trillion in Q1 2026, an 18.2% increase year-on-year. Notably, ticket sales grew 14.3% to Rp 665.3 billion, and the company’s Director, Suryo Suherman, stated that local films were the strongest pillar of this growth. In Q1 2026, seven national films each attracted more than one million viewers, a significant jump from just three films in the same period of 2025.
Indonesian audiences gravitate toward content that offers high emotional resonance, humor, or community connection. Celebrity Vlogs and Family Channels
Anime culture is massive in Indonesia. Virtual YouTubers (VTubers) streaming video games or singing have gained millions of loyal subscribers.
Local favorites like and JKT48 are also trending heavily with their latest live performances and music videos.
Indonesia has a deep cultural fascination with the supernatural. Reality-style horror investigations, ghost-hunting vlogs, and storytelling videos about local urban legends (like Kuntilanak or Pocong ) consistently rank among the top trending videos. Horas and Regional Pride
The way Indonesians consume entertainment has undergone a massive shift, moving heavily toward a video-first ecosystem. Two major types of platforms dominate the landscape: 1. Short-Form Video Dominance: TikTok and YouTube Shorts
| Platform | Popular Video Formats | Notable Creators/Shows | |----------|----------------------|------------------------| | | Vlogs, challenge videos, prank skits, gaming, food reviews, horror storytelling | Rans Entertainment, Atta Halilintar, Bayu Skak, Deddy Corbuzier, Nessie Judge | | TikTok | Dance challenges, lip-sync to dangdut/pop, slice-of-life comedy, ASMR (Indonesian street food) | Bintang Emon, Kiky Saputri, Arief Muhammad | | Instagram Reels | Quick fashion/lifestyle content, food tours (nasi goreng, sate, martabak), local travel spots | @indonesia.travel, food bloggers |
By understanding the Indonesian entertainment industry and popular video trends, international companies can capitalize on the vast market opportunities and grow their presence in this dynamic and exciting market.
The success of local films is also reflected in the financial statements of major cinema chains. recorded revenues of Rp 1.1 trillion in Q1 2026, an 18.2% increase year-on-year. Notably, ticket sales grew 14.3% to Rp 665.3 billion, and the company’s Director, Suryo Suherman, stated that local films were the strongest pillar of this growth. In Q1 2026, seven national films each attracted more than one million viewers, a significant jump from just three films in the same period of 2025.
Indonesian audiences gravitate toward content that offers high emotional resonance, humor, or community connection. Celebrity Vlogs and Family Channels
Anime culture is massive in Indonesia. Virtual YouTubers (VTubers) streaming video games or singing have gained millions of loyal subscribers.
Local favorites like and JKT48 are also trending heavily with their latest live performances and music videos.
Indonesia has a deep cultural fascination with the supernatural. Reality-style horror investigations, ghost-hunting vlogs, and storytelling videos about local urban legends (like Kuntilanak or Pocong ) consistently rank among the top trending videos. Horas and Regional Pride
The way Indonesians consume entertainment has undergone a massive shift, moving heavily toward a video-first ecosystem. Two major types of platforms dominate the landscape: 1. Short-Form Video Dominance: TikTok and YouTube Shorts
| Platform | Popular Video Formats | Notable Creators/Shows | |----------|----------------------|------------------------| | | Vlogs, challenge videos, prank skits, gaming, food reviews, horror storytelling | Rans Entertainment, Atta Halilintar, Bayu Skak, Deddy Corbuzier, Nessie Judge | | TikTok | Dance challenges, lip-sync to dangdut/pop, slice-of-life comedy, ASMR (Indonesian street food) | Bintang Emon, Kiky Saputri, Arief Muhammad | | Instagram Reels | Quick fashion/lifestyle content, food tours (nasi goreng, sate, martabak), local travel spots | @indonesia.travel, food bloggers |