Activities Business Model: Key

Every business model promises to deliver unique value to its customers. However, a promise means nothing without the operational execution to back it up. In the language of the Business Model Canvas, represent the critical actions your company must take to operate successfully, fulfill its value proposition, and sustain the enterprise.

Alexander Osterwalder and Yves Pigneur, creators of the Business Model Canvas, categorize Key Activities into three distinct areas: key activities business model

Most key activities fall into three primary categories based on the nature of the business: Production Every business model promises to deliver unique value

Key activities are the critical operational tasks a company must perform to deliver its Value Proposition , reach markets, and generate revenue Business Model Canvas fulfill its value proposition