Platforms shifted decisively away from "social graphs" (showing content based on who you follow) to "interest graphs" (showing content based on what you enjoy, pioneered by TikTok). Content creators and corporate professionals alike had to change how they optimized their posts to reach target audiences.
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The trend shifted toward "raw" content and "behind-the-scenes" founder moments, moving away from overly curated aesthetics. Fin Free Content The trend shifted toward "raw"
+----------------+--------------------------+-----------------------------------+ | Platform | Primary Audience | Best Content Types | +----------------+--------------------------+-----------------------------------+ | LinkedIn | B2B, Recruiters, Execs | Industry insights, text essays | | X (Twitter) | Tech, Media, Founders | Micro-blogs, threads, networking | | YouTube | General Public, Learners | Deep-dive tutorials, vlogs | | TikTok/Reels | Gen Z & Millennials | Short-form tips, behind-the-scenes| +----------------+--------------------------+-----------------------------------+ LinkedIn: The Corporate Gold Standard Execs | Industry insights
The platform also provides tools to protect creators, including:
Their video went viral, not just for the unexpected reveal of Bertha but for the genuine, respectful dialogue that Thorri and Jax shared. It became one of their most popular Fin-tastic Finds episodes, earning them praise for their bravery and openness.