Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf [better] -

"Marketing Analytics: Strategic Models and Metrics" by Stephan Sorger is a comprehensive guide to marketing analytics, providing a strategic framework for making data-driven decisions. The book is a must-read for marketing professionals, analysts, and students seeking to understand the intersection of marketing and analytics.

Competitor Profiles, Strategic Group Mapping, Defensive Actions Portfolio & Positioning Selection Analytics-Based Growth Models, Ansoff Analytics Ch 6: Business Operations Future Volume Projections Bass Diffusion Model, Time-Series, Causal Forecasting Ch 7: Product Analytics Feature Optimization Conjoint Analysis, Utility Scores, Trade-Off Testing Ch 8: Price Analytics Elasticity & Profit Maximization Break-Even, Net Present Value (NPV), IRR Models Ch 9: Distribution Analytics Logistics & Channel Efficiency Gravity Models, Channel Evaluation, Pipeline Metrics Ch 10: Promotion Analytics Allocation & Media Mix Promotion Budget Allocation Models, Click-Through-Rates Ch 11: Sales Analytics Workforce & Funnel Throughput Conversion Funnels, Sales Force Sizing, Churn Analysis Ch 12: Analytics in Action Enterprise Communication Excel Pivot Tables, Data-Driven C-Suite Presentations 3. High-Impact Strategic Models Explined The Bass Diffusion Model (Chapter 6) If you share with third parties, their policies apply

Setting the right price requires balancing volume against profit margins. If you share with third parties

This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. Strategic Group Mapping