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At 18, Jewel made a controversial decision. She began shifting her content away from TikTok’s teen-oriented dances and lip-syncs toward more mature lifestyle and "storytime" content on Instagram and Twitch. This pivot confused her original fanbase, some of whom accused her of "selling out" or "aging out early." In a since-deleted Instagram story from August 2021, a then-18-year-old Bancroft famously wrote: "You wanted me to grow up. Now watch me."
For many 18-year-olds, education and career are top priorities. This age group is often characterized by students who are in their final year of high school, applying to college, or starting their first year of university.
For many, turning 18 marks a newfound sense of independence. Young people may move away from home, start college, or begin their first job. This independence brings with it a sense of freedom, but also a range of challenges and responsibilities.