The Lingerie Salesmans Worst Nightmare New Work -

The pandemic shifted consumer demand drastically toward comfort, a trend that has not reversed. The days of rigid, high-wired, heavily padded bras being the standard are fading.

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The company is pivoting hard, shifting away from "pushups with the lascivious tag line" to "barely there" comfort styles. But the damage is done. The decline of the dominant player signals a broader shift: the customer no longer needs or wants the transactional, curated "sexy" experience that the old-school sales floor was built to provide. Try again later