A major new trend in the Japanese media landscape is the explosive growth of short-form and vertical video content. Traditional media powerhouses are pivoting to capture the mobile-first Generation Z audience.

The undisputed leader in Japan's premium VoD revenue (22% share), Netflix is a powerhouse for Japanese content. It currently offers over 100 anime titles, including fan-favorites like Attack on Titan and Death Note , alongside a robust slate of J-dramas. Their deep partnership with broadcasters like NHK is bringing classic Taiga dramas and morning serials to a global audience. Over half of its global user base now engages with anime, solidifying its central role.

Anime accounts for over 60% of global demand for Japanese video content. From classics like Naruto to modern hits like Jujutsu Kaisen , anime is accessible via platforms such as Crunchyroll, Funimation, and Netflix Japan (with VPN).