Pada bulan Januari 2024, salah satu admin Indo18 menemukan akun TikTok Syifa yang memuat video singkat “Behind the Desk”. Dalam video tersebut, Syifa menanggapi komentar netizen tentang “siapa pap doi favoritnya”. Dengan candaan, ia menampilkan foto seorang rekan kerja (dengan izin) sambil menambahkan filter lucu serta caption “Pap Doi? Kalau dia bisa ngopi sambil ngurus berkas, iya!”. Video itu di‑share ulang oleh akun resmi Indo18, lalu dipromosikan di Instagram Reels dan YouTube Shorts mereka.
Syifa’s story exemplifies a broader trend: Young PNSes are leveraging digital fluency to showcase authenticity, thereby reshaping public expectations about government employees as relatable, multidimensional individuals. Pada bulan Januari 2024, salah satu admin Indo18
: For the individuals involved, viral content can have long-lasting impacts on their personal and professional lives. This includes potential damage to reputation, mental health effects, and more. Kalau dia bisa ngopi sambil ngurus berkas, iya
: Sharing daily updates, work routines, and casual lifestyle choices makes public figures highly relatable to millions of young internet users who navigate similar daily balancing acts. How Search Algorithms and Aggregators Capitalise on Trends : For the individuals involved, viral content can
