The market must have the financial capacity to buy a premium solution. For example, helping broke college students study better is a noble cause, but they lack purchasing power. Helping stressed corporate executives optimize their time satisfies both pain and purchasing power. 3. Easy to Locate
: Remove main site navigation bars from checkout screens to prevent distractions. eben pagan marketing step by step pdf 26 better
: Ensure your total marketing spend to acquire a customer stays below their lifetime value. The market must have the financial capacity to
Traditional marketing strategies often focus on short-term gains, such as quick sales or lead generation. However, these strategies often fail to deliver long-term results and can be costly. Eben Pagan's marketing strategy takes a different approach. Instead of focusing on short-term gains, Eben's strategy focuses on building a loyal customer base and creating a sustainable marketing system. Step 7: Integrate High-Ticket Upsells
Transition qualified buyers to your flagship program or service. Position it as the comprehensive solution to their overarching goals. Step 7: Integrate High-Ticket Upsells