What comes next? Three trends dominate the horizon:
Subscription Video on Demand (SVOD) remains a dominant model, but rising subscription fatigue has led to the resurgence of advertising. Ad-supported streaming tiers (AVOD) and Free Ad-Supported Streaming Television (FAST) channels are growing rapidly, blending the format of traditional cable with the convenience of digital streaming. AcademyPOV.2023.Eve.Sweet.Winners.Reward.XXX.10...
But there is a fascinating rebellion brewing. The rise of (ReelShort, DramaBox) has exploded. These are 60-second soap operas, shot vertically for phones, with cliffhangers every minute. They are dismissed as junk by critics, but they are pulling in hundreds of millions of dollars. They represent a return to the serialized pulp of the 1930s—cheap, fast, and addictive. What comes next