). While first published in 2002, it is the seminal work that introduced the concept of "Cool Japan,"
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Talent agencies hold immense power in Japan, particularly in the music and acting sectors. For decades, Johnny & Associates (now operating as STARTO ENTERTAINMENT) dominated the male idol industry, training and promoting groups of "Johnnys" who became household names. The agency’s immense influence shaped the landscape of Japanese pop music and television. However, the industry faced a major reckoning following the exposure of a massive sexual abuse scandal involving the agency's late founder, Johnny Kitagawa, leading to a rebranding and a long-overdue industry-wide conversation about artist protection and governance. The agency’s immense influence shaped the landscape of
