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In an era where AI writes generic, polite emails for everyone, the strategies in the first 15 issues of Ben Settle’s “Email Players” become more valuable. AI cannot replicate controlled irritation. AI cannot fabricate a genuine enemy. AI cannot write the ugly, specific, human truth that makes someone smash the "buy" button. Ben Settle - Email Players 1 - 15
In the world of direct-response marketing, few names evoke as much intrigue, imitation, and economic success as Ben Settle. Widely regarded as a pioneer of "infotainment" style email copywriting, Settle transformed the way online businesses communicate with their subscribers. At the heart of his teaching philosophy is Email Players , a premium, print-only monthly newsletter. This public link is valid for 7 days
Sell the "What" and the "Why" in your emails. Save the "How" for your paid products. If you give away all the answers for free, your audience has no financial incentive to buy from you. Can’t copy the link right now
The Email Players newsletter is a print publication, so complete collections are not sold through typical digital channels. Here are the most common ways to acquire the early issues:
To write compelling daily emails, you need a distinct voice. Settle teaches readers how to develop an unfiltered, unapologetic online persona. He encourages writers to stop trying to please everyone. By being polarizing, expressing strong opinions, and embracing your flaws, you repel the hyper-sensitive non-buyers and fiercely attract a hardcore tribe of hyper-buyers. 3. Creating "Open Loops"
The reason is simple: