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Perhaps the most commercially successful example of linking entertainment content (music) with popular media (sports journalism) is the Taylor Swift-Travis Kelce phenomenon. It started with a rumour on a podcast ( New Heights ). It moved to entertainment blogs, then to mainstream sports media (ESPN), and finally to political news cycles.
Transmedia storytelling is the gold standard of linking entertainment content and popular media. It involves telling a single story or story experience across multiple platforms. familytherapyxxx240729shroomsqfreakxxx1 link