In 2023, short-form video algorithms prioritized high-engagement, high-shock-value relationship content. Creators frequently used provocative hooks about sexual preferences and bedroom performance, including "throat sessions," to capture attention in the first three seconds of a video.

The most prominent entertainment link in 2023 was through music and live performances: Kim Petras and "Throat Goat"

Platforms like TikTok, YouTube Shorts, and Instagram Reels used striking visual hooks paired with distinct audio tracks to command user attention within the first three seconds.