: Brands are prioritizing creators with dedicated "fans" who buy, rather than just "followers" who watch.
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| Source | % of Income | Notes | |--------|-------------|-------| | Brand sponsorships | 40% | Couple/family brands (e.g., Audible, HelloFresh, BetterHelp) | | Ad revenue (YouTube/TikTok) | 20% | Lower than 2022 due to RPM drops | | Affiliate & own products | 15% | Amazon storefront, digital courses, merch | | Fan funding (Patreon, Memberships) | 15% | Exclusive BTS, couple advice | | Live appearances / Cameo | 10% | Virtual meet & greets, personalized videos | : Brands are prioritizing creators with dedicated "fans"
The ability to craft a compelling narrative, even in a 30-second TikTok. 5. Building a Sustainable Career (Avoiding Burnout) Building a Sustainable Career (Avoiding Burnout)